Optimizing Your Site For "Near Me" Searches

Almost a third of online consumers in the US use the internet to search for local businesses on a daily basis.

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What are "near me" searches?

"Near me" searches are location-based search queries that often take place by someone who is ready and able to make a purchase.


Google uses the searcher's present location when conducting the search to ensure they are delivering relevant results that are nearest to the consumer.


  • User Expectations

What are the 11 strategies to optimize for "near me" searches?

  • Utilize your Google My Business (GMB) Listing
  • Have a mobile friendly website
  • Don't forget about social media marketing
  • Geo-located backlinks
  • Acquire local backlinks
  • Optimize your website's contact page
  • Add directions on your website
  • Add city/town specific pages
  • Generate local content
  • Other website additions (geo-tags, internal links, structured data)
  • Add the words "near me" if possible

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