Google constantly preaches that the answer to almost every SEO challenge is "make great content." (Don't believe us? There are over 40 Google blog posts that mention "great content" on developers.google.com alone).

But, easier said than done.

What makes content great? And to whom? How subjective is that word, "great"?

These are questions we will give you specific answers to at our upcoming MasterClass, "Making Great Content for Searchers and Search Engines."

Register now for lifetime access.

What Will You Learn:

This is a 3-part MasterClass to be held in November. Here's what you'll learn:

• Why content may be "king," but Google is the power behind the throne
• Types of content: when to use what
• Understanding how Google understands "relevance"
• Persuasive copywriting for website visitors - your mission has to go beyond persuading Google
• Press releases and SEO
• What working in "ranges of pages" means, and why Search Engine Academy has been successfully teaching it as a strategy for over a decade
• How machine learning and AI are transforming Google's quest to find and surface "great content"
• More importantly, how you can tap into Google's machine learning and AI to transform your content from good to great
• What content "gap analysis" is, and how you can do it without spending a ton of money on tools
• The special role creativity plays in content and Search Engine Optimization
• Plus much more

Register now for lifetime access!

Ross Barefoot has been a certified SEO instructor with the Search Engine Academy since 2012. He is also the Chief Technology Officer (CTO) of Horizon Web Marketing in Las Vegas Nevada. Ross works out of Western Colorado and conducts SEO training in Colorado, Utah, and Nevada.